BMW’s Getting a ‘New Logo’ for Its Flagship Models

Interested in distinguishing its premium models from the rest of the flotsam and jetsam, BMW is launching a “new” black-and-white logo it will use to market its “flaggschiff” units around the globe. The updated look was unveiled at the Frankfurt Motor Show and will be used for the 7 series and i8 coupe, as well as the forthcoming 8 series coupe, convertible, i8 roadster and X7 SUV.

Rumored to be similar to the cheesy carbon variant of the company’s emblem found in numerous aftermarket Ebay listings, the new logo is essentially the old one, only desaturated into monochrome with the company’s full name — Bayerische Motoren Werke — written out in its entirety. However, there seems to be some confusion as to how the new logo will be used and what its heritage actually entails.